For Omoda & Jaecoo Melrose, the goal was to create a dealership experience that seamlessly fits into one of Johannesburg’s most vibrant and prestigious precincts.
Melrose Arch in northern Johannesburg is celebrated for its contemporary urban design, pedestrian-friendly streets, premium offices, upmarket retail spaces, and a variety of exceptional dining experiences. “This mixed-use development provides a secure and accessible environment, making it an ideal location for the new dealership,” says Azhar Abed, Franchise Director of Digi Cars Group.
“At the new dealership, we have six vehicles on display, giving customers ample space to explore and experience each model in a relaxed and welcoming setting. Since opening, the dealership has seen impressive sales growth, with momentum increasing month after month. This positive trend highlights the strong demand for these new vehicles in the area,” he adds.
The decision to establish a presence in Melrose Arch was strategic, based on several key factors — including security, convenience, and the energetic atmosphere. Digi Cars Group believes these aspects align perfectly with the brand’s premium image.
“Melrose Arch is widely recognised as a safe and upscale environment. Its central location offers convenient access to residents and professionals across Johannesburg. There’s a distinctive charm here, with high-end fashion boutiques, chic cafés, world-class restaurants, and luxury car dealerships,” says Azhar.