This expansion has shown the Group’s dedication to increasing its dealership range while providing
South African customers with premier automotive experiences in one of Johannesburg’s most vibrant
precincts.
Nestled in the northern suburbs of Johannesburg, Melrose Arch is renowned for its modern urban
design, offering pedestrian-friendly streets, premium offices, upmarket retail, and unique dining
experiences. This mixed-use development provides a secure and accessible environment, making it an
ideal location for the new dealership.
Azhar Abed, the group’s Franchise Director, said the new dealership features six vehicles on
display, allowing customers ample space to explore and experience each model in a relaxed setting.
“We have a dedicated team of eight professionals, all committed to delivering exceptional customer
service while ensuring a personalized and informative experience for every visitor.”
He said that since its opening, the dealership has experienced impressive sales growth, with
momentum increasing each month.
“This positive trend has really reflected the strong demand for these new vehicles in the area.”
The decision to establish the dealership in Melrose Arch was strategic, considering several key
factors including its security, accessibility and vibrant atmosphere.
“Melrose Arch is recognized as a safe and upmarket environment, its central location offers easy
access to residents and professionals across Johannesburg, and there is a distinct charm to it, with
its with high-end fashion stores, cafés, restaurants, and luxury dealerships,” said Abed.
“Our vision has always been to create more than just a dealership, it is to build an environment
where customers feel welcomed, informed, and confident. The response since opening has been
incredible, and we’re seeing strong month-on-month growth. This reaffirms our belief that Melrose
Arch is the perfect location for our expansion.”